The value of a brand comes from its ability to gain an exclusive, positive and prominent meaning in the minds of a large number of consumers
Jean-Noel Kapferer

 

Welcome to Metcalf Murdock

As a brand strategy and design AGENCY, METCALFMURDOCK was founded on the principles of delivering powerful results, while building lasting partnerships with our diverse client demographic. To maximise intended results, all our projects are fully customized to suit the client?s needs, the target market demographic and strategic deliverables.

At METCALFMURDOCK, when implementing any strategy, we subscribe to our time tested process of brand enhancement using our proprietary Alpha Research Methodology (ARM).

 

 

 

 

 

Robust Engagement The successful enhancement or renovation of any brand signature centres on a detailed understanding of its intended message and whether that message translates into a viable competitive business advantage. The point of departure for us is robust engagement with our partners to achieve one of two objectives:

  1. Either conceive a message that crystallises what the brand represents in an effective manner
  2. Or, reconstruct an existing message to

Implementing a Brand Audit This usually involves a review all corporate and marketing communications (both internal and external), such as annual reports, trade show booths, brochures, newsletters. An integral aspect of the brand audit is the evaluation competing brands in the market, their relative market positioning and how our client ranks in this regard. Should you partner with us, our process will involve the focused application of sophisticated research and analysis systems which will result in a strategy that is unique to your company's branding and marketing objectives.

 

 

 

 

 

Brand Strategy and Positioning Based on the results of the audit and client requirements, METCALFMURDOCK will design a branding strategy that will succinctly define the company's positioning and their unique value proposition.

Implementing the Brand Architecture The architecture creates the foundation that delivers a focused, unified concept on which strong brands are built.

With METCALFMURDOCK, your brand will be distinct in its vibrant identity and personality, while it takes on a renewed energy and lasting market presence.